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Perspectives

Analysis and commentary on where research reporting is heading: industry events, new methods and the habits worth rethinking. Read these for the why.

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Coming soon in Perspectives

Coming soon

Synthetic respondents fit the average, but pharma decisions run on segments

Synthetic HCPs and patients are showing up in pharma research plans. They match the average well. They struggle with the differences between segments, and that is where the big decisions sit.

Being written